5 Ways to Grow Your YouTube Channel

There’s no denying that video marketing has been on the rise in recent years, becoming increasingly popular and accessible for brands. While popular sites like TikTok, Facebook, and Instagram, along with your own website, are great places to invest, creating a YouTube channel may be the best option to promote your brand as people spend one billion hours each day watching videos on this platform.

Often referred to as the world’s ‘second-largest search engine,’ YouTube can help people find your content quickly and drive engagement—if you know a few tricks and understand the basics of creating engaging videos. Here are five of the best tips to grow your YouTube channel.

Build Your Videos Around a Single Keyword/Topic: Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers who don’t understand SEO risk missing this step to rank their videos, but it’s essential to include it if you want your videos to reach the maximum number of viewers. Choose your keyword before creating your video content, as it helps you build the best information around that specific subject. It also reminds you to incorporate your keyword naturally throughout the content so YouTube understands it when closed captions are added.

Reuse Existing Top-Performing Content: Of course, the best way to grow your YouTube channel is to create and deliver great content. However, that content doesn’t always have to be created from scratch. Some of your best videos can be made from engaging, relevant, helpful, and noteworthy content you already have. Remember that the best videos on YouTube are typically between one to five minutes long, so don’t feel pressured to make a film or write a book. Keep it quick and concise.

Engage with Your Audience: It’s important not to forget that YouTube is a social media platform and therefore demands social interaction. If you’re simply posting videos without encouraging comments and conversation, you’re missing a trick.

YouTube rewards channels with great engagement, including overall time spent on the channel, watch time, likes, and, most importantly, comments. So try to respond to every comment you receive (if possible!) and encourage users to engage with interactive prompts.

Get Noticed: Your content might be fantastic, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, it needs to appear professional.

Enhancing your brand’s social presence will help users recognize your content immediately. So, if you have a blog or website, you likely already have some form of branding to distinguish yourself from others or businesses.

Promote Your YouTube Videos on Other Social Channels: One of the great advantages of social media is that you can cross-promote content across different channels. Promoting your YouTube videos on your other social platforms is the easiest way to grow your audience. Consider which channels you are on—Facebook, LinkedIn, Instagram, TikTok? There are plenty to choose from and many excellent ideas for social media videos.

Additionally, if there’s a channel (like Facebook) where you want to post videos directly, you can always create a teaser for the full-length video on YouTube to optimize engagement on all platforms. Don’t forget about your blog; you can post your videos there too! Plus, if you have a podcast, it can work seamlessly with your YouTube channel.