Digitalisation is a process which started with the advent of modern computing, and when the internet entered the market, it changed the game completely. A marketing campaign which used to take months to reach a thousand people now is reaching millions in minutes. Most of our modern life is tied to our phones and computers, be it our jobs, our recreation, and even our socialisation. So digital marketing is the easiest and most efficient method of reaching the largest and most diverse share of the population, which is not bound by the borders of any country or continent.
Some of the most intriguing features of digital marketing are:
- Equal playing field- Each and every company or entity has to reach their desired audience on the same platform, so there are no unfair advantages, and the small companies can go head to head against the goliaths of their industry. The fact that users have a right to review everything is the biggest difference from traditional marketing mediums, and if a company overcharges or provides bad products, everyone will find out about that.
- Much more cost effective- The present cost of an online marketing campaign is only a fraction of what it used to cost while using traditional methods. Also, the number of views per dollar is much higher in online marketing campaigns, so the efficiency is much better.
- Much better company growth- A research conducted by independent organisation found out that a company which does digital marketing usually ends up with about twice the revenue per annum than those in the same field who don’t have digital marketing campaigns at all.
- Reaching the target audience is much easier- Since digital marketing addresses a huge part of the population including people from different age groups, different gender, different ethnicities etc., it becomes very easy for even a small company to reach the desired audience, and this is a huge thing for these companies because unlike the big industry giants, these smaller entities don’t have a huge marketing budgets and their success is dependent completely on digital marketing.
- Building brand reputation- What used to take years in the old system now can be done within a few years by providing good products and services. Once some users start liking the company, the traffic starts building up and within a few years time a start-up can become a well-established entity.
If you are also keen to give a new changeover to your business, Scorpio Technology is here for you. Just get in touch with us via an email on [email protected] or make a call on 044-6694-9477. We have served more than 570+ industries, let’s benefit your business with our unique service feature as well.