Category: blogs

Corona Virus

Covid 19 Can’t Stop your Online Branding Success

After the outburst of COVID 19, the whole world gets stranded hampering millions of lives, global economic downfall, and shattered both urban and rural human lives. More than 200 countries and territories are affected by Novel Coronavirus which sprouted from Wuhan, China. This pandemic has brought more than 859, 300 cases and deaths of 42,344. This death scale is increasing at a very high pace every minute.

It is unpredictable how many people are going to get infected, but it rooted the ruin of the stock market. This makes very evident that both new and existing business and online marketer will get a serious knockdown.

Hence, let me make it clear to you what digital marketers should evade.

Don’t Panic

The worst scenario you will glance at is people are getting panic. There are scarcities of hand wash gel, masks and other daily necessities. Many internet marketers are taking this pandemic a great opportunity by selling different products at a high rate on different eCommerce platforms like Flipkart, Amazon, eBay, and others. Hence, this should not be done; quick buck will surely tear up your brand value. Quick buck sucks!

Businesses won’t struggle much for a long time

Businesses will struggle for a year to adjust their losses. There are big brands that are quite competent to help their employees to stay strong during temporary shutdown and lockdown; however, small firms will struggle to keep up with the face due to less bank balance. From research, it has been found that $2.7 trillion will cost the worldwide economy. There is a chance that online businesses will lose conversions and traffic.

Low Graph in Organic traffic

Businesses that are targeting the online market will see a downfall in organic traffic. Being an SEO and digital marketing firm, we analyzed to check the traffic status of a few leading businesses in the world. We were surprised to see a heavy slide in the traffic and ROI in most businesses.

We did a comparison from the previous week’s data to the present one; the result was critical and hard to believe.

A Ray of Hope

We know this pandemic won’t last long in front of human abilities; however, it will take time for the market to see growth. But the future is bright for every business. The SEO and digital marketing industry will see growth and many companies will be looking to hire the service.

But for the present scenario, everyone mustn’t socialize. Stay at your home and listen to what the government says. Follow all the health and hygiene methods to keep yourself clean. 

For the time being, try not to socialize with others too much or go into crowded places. As per the marketing perspective, this is the perfect time to double up. You need to be greedy when others are apprehensive.

If you are already doing SEO or digital marketing campaign for your business, don’t pause it, as success will come all the way.

Stay Safe, Stay Healthy!

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How Services provided by a Web Design company

Web designing is the next big thing that will play a key role in deciding the fate of a business. Everything from the identity of the business to the services that it offers can be conveyed through web designing. For those who don’t know, a web design company in Chennai provides a plethora of services. Everything from the logo design to the look of the website is governed by the web designers. They are creators who tend to identify with the exact description of the brand and accordingly create an impressive form of visual communication that helps the business talk to its targeted consumers in a more organized manner.

For those who don’t know, here is a brief preview of services provided by a Web Design Company in Chennai

-Website design: Be it a small business or a big venture, it is mandatory for a brand to have its virtual presence. You may find it hard to believe but a lot of businesses have ended up making severe losses. Therefore, having a good website is important. With the help of a good web design company Chennai, you can design a really good website for your business.

-Domain hosting: Merely designing the website is not enough. You have to host it on a proper domain if you want people to visit you. In order to host it, you have to purchase a domain. The Web Hosting Company Chennai will do the needful in such matters. This will cost you money but routing it through the Web Hosting Company Chennai will ensure that the job is done properly.

-Mobile Applications: With everything going mobile, your website or applications should not be restricted to one medium. Designing applications for mobile platforms has a different set of pre-requisites. Hiring the services of a good web design company will ensure that these requirements are met.

Responsive Web design: Sometimes having a dynamic website proves to be more effective. This is also a service provided by web design companies. However, it is important to understand that before a web design company is able to do its job, you need to convey the requirements to them perfectly. Ensure that the web design company is able to understand the brand and its identity properly before the project begins.

-Customized applications: In addition to these regular services, web design companies also specialize in developing customized applications that allow your business to target specific consumer sets.